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In Geoffrey Moore's "Crossing the Chasm" framework, who are the customers that make conservative decisions requiring well-defined and proven information?

Answer :

Final answer:

In the "Crossing the Chasm" model by Geoffrey Moore, the Late Majority is the customer segment that requires substantial, well-defined proof and information before making purchase decisions. They make up about 34% of the potential market and are typically skeptical of new products or innovations.

Explanation:

In Geoffrey Moore's "Crossing the Chasm" framework, the customers who make conservative decisions requiring well-defined and proven information are commonly referred to as the "Late Majority" segment. In marketing theory, these individuals or groups represent about 34% of a potential market and are typically more skeptical about new products or innovations, requiring substantial evidence and peer reviews before making a purchase decision. They are less influenced by early market success and depend significantly on proven mainstream market acceptance.

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