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Answer :
Oliver's neon colored mayonnaise likely failed due to a poor business concept that did not align with consumer preferences or practical considerations, similar to General Foods' product launch failures in Japan and Coca-Cola's in Spain. Therefore the correct option is ( D .
The main cause behind Oliver's failure with the neon colored mayonnaise could likely be attributed to a poor business concept. Just because an idea seems good or innovative does not ensure market success. Oliver's concept did not resonate with the target audience, which is essential for a product's success. Past examples, such as General Foods' attempt to introduce packaged cake mixes in Japan, where the majority of homes did not have ovens, or Coca-Cola's 2-liter bottle in Spain not fitting in home refrigerators, illustrate the importance of understanding consumer needs, cultural habits, and practical considerations.
Furthermore, these cases highlight the pitfalls of assuming that a successful product in one market will be as successful in another without adaptation. This mirrors what Oliver might have experienced with his neon mayonnaise - a lack of connection with the consumer base. Also, many inventors and businesses have found that the costs associated with introducing a new product, from research and development to marketing and distribution, can often be higher than expected, contributing to a product's failure.
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