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Answer :
Final answer:
The second key risk in purchasing a franchise is the entrepreneur's managerial skills and motivation, as it directly affects the franchise's operations and success.
Explanation:
When evaluating the risks of purchasing a franchise, it's crucial to consider both the franchisor's experience and business system as well as the second major risk: B) the entrepreneur's managerial skills and motivation. The success of a franchise can be significantly impacted by the franchisee's ability to manage the business effectively and their commitment to making the business thrive. In contrast to options A, C, and D, the entrepreneur's skills and motivation are internal factors that can greatly influence the day-to-day operations and long-term sustainability of the franchise. While brand name recognition, franchiser's financing, and economy trends are important, they do not represent the immediate operational risks that come with a franchisee's own managerial abilities and willingness to put effort into the business. The pursuit of franchise ownership involves a partnership between the franchisee and franchisor, where guidance and a proven business model are provided, but the execution and on-ground decision-making rest on the franchisee's shoulders.
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