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Answer :
Final answer:
The book 'Make the Rules or Your Rivals Will' by G. Richard Shell provides examples of three types of legal strategies - legislative, regulatory, and litigation. These are represented by the actions of Southwest Airlines, AT&T and Microsoft respectively.
Explanation:
In G. Richard Shell's book 'Make the Rules or Your Rivals Will', the relationship between business and law is mirrored in three types of legal strategy: legislative, regulatory, and litigation. A prominent example of the legislative strategy can be found in the author's examination of the airline deregulation act in the 1970s. Southwest Airlines used this legislative change to its advantage, mastering the new rules to outperform competitors.
The regulatory strategy is exemplified by how AT&T navigated communication regulations to maintain its market dominance. Through understanding and leveraging these regulatory laws, AT&T was able to maintain a near-monopoly on the telecommunication industry.
Lastly, the litigation strategy is illustrated by the battle between Microsoft and the U.S. Department of Justice over antitrust issues. Microsoft's understanding and usage of litigation strategies enabled it to weather this legal storm and continue its growth trajectory.
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