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Answer :
Final answer:
Starbucks segments its operations by region, with North America being its largest segment. This segment includes a mix of retail and licensed stores with a focus on services like barista interactions and ensuring a positive customer experience.
Explanation:
Starbucks segments its operations primarily by region, with the largest segment being North America. Within this segment, the operations include a mix of retail and licensed stores, which are locations that sell Starbucks products and are operated by other companies under a licensing agreement. The activities in the North American segment encompass everything from barista service to customer experience, managing the supply chain for coffee and other products, as well as store maintenance and design, indicating a robust and diversified operating segment.
Starbucks employs a regional segmentation strategy, and its largest operational segment is North America. This segment encompasses a diverse range of activities, primarily consisting of a mix of retail and licensed stores. Retail stores operate under Starbucks' direct management, while licensed stores are operated by other companies under a licensing agreement with Starbucks.
The North American segment involves a comprehensive array of functions, including barista service, customer experience management, supply chain oversight for coffee and other products, and responsibilities related to store maintenance and design. This diversified approach allows Starbucks to effectively manage and control various aspects of its operations within the North American market. The combination of direct retail operations and licensed stores underpins Starbucks' strategy to cater to a broad customer base while maintaining brand consistency and standards.
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