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A cellphone store specializes in a popular and fancy cellphone. Assume that the store can only order cellphones from the manufacturer at the beginning of the month, and these cellphones become obsolete at the end of the month. The store promises its customers that next-day delivery is guaranteed if the cellphones are out of stock. In such cases, the store purchases the cellphone from an out-of-state retailer and has it delivered through an express service. Thus, when out of stock, the store loses the potential sale of a cellphone and pays for the shipping charge but maintains its good reputation.

- Retail price of the cellphone: $220
- Special delivery charge: $30
- Inventory holding cost per cellphone at the end of the month: $50
- Wholesale cost per cellphone: $100
- Monthly demand is discrete uniform between 17 to 20 cellphones (inclusive). That is, [tex]\text{Pr}[D = d] = \frac{1}{4}[/tex] for [tex]d = 17, 18, 19, 20[/tex].

Questions:
(a) If 18 cellphones are ordered at the beginning of a month, what are the expected overstock cost and the expected understock cost? What is the expected total cost?

(b) What is the optimal number of cellphones to order to minimize the expected total cost?

(c) Suppose now that the wholesaler has offered to provide 10 brand new phones for free to the store, regardless of the quantity ordered by the store. Should the store order additional phones? If yes, how many units should be ordered?

Answer :

To solve this problem, we'll calculate the expected overstock cost, expected understock cost, expected total cost, and determine the optimal number of cellphones to order.

Then, we'll consider the scenario where the wholesaler offers 10 free phones and determine if the store should order additional phones.(a) Expected Overstock Cost, Expected Understock Cost, and Expected Total Cost:Given:Retail price (R) = $220Special delivery charge (S) = $30Inventory holding cost (H) = $50 per cellphoneWholesale cost (W) = $100 per cellphoneTo calculate the expected overstock cost, we need to find the probability of overstock for each possible demand value:Pr[D ≤ 18] = Pr[D = 17] + Pr[D = 18] (as demand can be 17 or 18)= +Expected Overstock Cost = Pr[D ≤ 18] × (R - W) × 18To calculate the expected understock cost, we need to find the probability of understock for each possible demand value:Pr[D ≥ 19] = Pr[D = 19] + Pr[D = 20] (as demand can be 19 or 20)= +Expected Understock Cost = Pr[D ≥ 19] × (W + S) × (19 - D)Expected Total Cost = Expected Overstock Cost + Expected Understock Cost + Inventory Holding Cost × (18 - D)(b) Optimal Number of Cellphones to Order:To find the optimal number of cellphones that minimizes the expected total cost, we need to calculate the expected total cost for different order quantities (18, 19, and 20) and choose the quantity with the lowest cost.Calculate the expected total cost for each order quantity (18, 19, and 20) using the formulas from part (a). Choose the order quantity with the lowest expected total cost as the optimal number of cellphones to order.(c) Effect of Free Phones:If the wholesaler offers 10 free phones regardless of the quantity ordered, we need to consider the cost implications of this offer.Calculate the expected total cost for different order quantities (taking into account the free phones). Compare the expected total costs with and without the free phones offer to determine if ordering additional phones is beneficial.

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