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Which generic business strategy does Starbucks employ? Is Starbucks leveraging the appropriate value and cost drivers for the business strategy? Why or why not? Please include sources.

Answer :

Starbucks employs a differentiation strategy as its generic business strategy. This strategy focuses on offering unique and premium products that differentiate Starbucks from its competitors. By providing high-quality coffee, a comfortable ambiance, and excellent customer service, Starbucks aims to stand out in the market.

To leverage this strategy, Starbucks employs several value drivers. One of the key value drivers is product quality. Starbucks sources high-quality coffee beans and focuses on creating unique blends to provide customers with a superior coffee experience. Another value driver is customer experience. Starbucks invests in creating a warm and inviting atmosphere in its stores, ensuring that customers feel comfortable and enjoy their time there. Additionally, Starbucks emphasizes personalized service, ensuring that customers receive individual attention and customization options for their orders.In terms of cost drivers, Starbucks also makes efforts to manage costs while maintaining the differentiation strategy. For example, the company strategically selects locations to minimize rental expenses while still attracting a large customer base. Starbucks also invests in technology and automation to streamline operations and improve efficiency, helping to control costs.

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