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Answer :
Starbucks, a global coffeehouse chain, considering its entry into Lithuania, will have unique Strengths, Weaknesses, Opportunities, and Threats (SWOT).
A careful analysis can guide strategic decisions and predict potential outcomes.
Strengths of Starbucks include its strong brand recognition and reputation for high-quality products, which could appeal to the growing middle-class consumer segment in Lithuania. Weaknesses could be high prices relative to local competitors and the unfamiliarity of the Lithuanian market. Opportunities present in Lithuania include a growing coffee culture and a high internet penetration rate, offering the potential for digital marketing and online ordering systems. Threats could involve strong local competition and the potential for consumer preferences for local brands over international ones.
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