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Questions that measure familiarity, product use, and past experience should be asked before questions about the topics themselves.

A. Filter questions
B. Filler questions
C. Dichotomous questions
D. Branching questions

Answer :

When designing surveys or questionnaires, it is recommended to include questions that measure familiarity, product use, and past experience before asking questions about the topics themselves.

This approach helps establish a baseline understanding and context for the subsequent questions.

By including familiarity and product use questions upfront, researchers can gauge the respondent's level of knowledge and engagement with the subject matter. This allows for more accurate and meaningful responses when addressing specific topics later in the survey. For example, asking about previous experience with a product or familiarity with a brand ensures that respondents are informed and can provide relevant feedback or opinions.

Additionally, including questions about past experiences allows researchers to capture insights or perceptions that may be influenced by prior encounters. This information can provide valuable context and help interpret the responses to subsequent questions. Understanding respondents' previous experiences can contribute to a more comprehensive and accurate analysis of the survey data.

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