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Answer :
Final answer:
National Car Rental's service for Emerald Club members is an example of Opportunistic Relationship Marketing where value-added services are provided, potentially leading to increased customer loyalty.
Explanation:
The scenario presented where National Car Rental provides its Emerald Club members the benefit of an expedited car rental process at a local facility is an example of relationship marketing. There are different levels to relationship marketing but this particular example is characterized as an form of Opportunistic Relationship Marketing. In this case, a business provides an opportunity for a customer to receive value-added services, possibly resulting in increased customer loyalty and retention.
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