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Answer :
The correct option is D. Publicity
Publicity refers to the media exposure a person or organization receives without directly paying for it, aimed at generating public interest or awareness. In this case, David Jackson's appearance on radio shows and the mention of the Boonerang Festival represents an effort to promote Chamber of Commerce activities through media coverage.
This is an example of publicity as it involves using media to share information about the festival and engage the community, without directly purchasing advertising space. The other options listed do not accurately describe this type of media exposure.
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The correct option is d. Publicity. David Jackson's appearance on the morning radio shows in Boone, discussing the Boonerang Festival and the musical acts appearing.
Publicity refers to the strategic dissemination of information about a product, service, or event through various media channels to generate awareness and interest among the target audience.
Publicity is distinct from other marketing tactics listed in the answer options:
- - A trade allowance (option a) involves discounts or incentives given to retailers for selling a particular product.
- - Product placement (option b) refers to the deliberate integration of branded products or services into entertainment media like movies or television shows.
- - A continuity program (option e) involves offering customers ongoing benefits or rewards for repeat purchases or loyalty.
David Jackson's radio appearance aimed to increase visibility, attract attendees, and generate excitement for the Boonerang Festival, making it a clear example of using publicity as a promotional strategy.
