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Why was the women's magazine crucial in the expansion of magazines?

A. Because women were the primary consumers of magazines
B. Because women's magazines introduced new topics and writing styles
C. Because women's magazines appealed to advertisers
D. Because women's magazines were cheaper to produce

Answer :

Women's magazines were central to the expansion of the magazine industry because they introduced new content, appealed to a broad audience, and attracted advertisers, which allowed for greater circulation and influence in shaping culture and trends. Hence, both b) and c) are correct options.

The women's magazine was crucial in the expansion of magazines because women's magazines appealed to advertisers, introduced new topics and writing styles, and became a significant part of cultural development and popular trends. Initially, female readers were targeted due to their perceived leisure time, and since they were not part of the workforce, magazines like Godey's Lady's Book reached a wide audience by employing a large number of women. The growth of the women's magazine market made them appealing for advertisements, which became the leading source of income and allowed for national circulation due to increased ad revenue.


By the 1930s, with the cost of printing and mailing declining, magazines could target a national audience, creating a significant opportunity for advertisers. These advertisers were keen to tap into the women's market, recognizing the potential for national trends. This phase saw an influx of diverse content ranging from beauty products to household items, which was pivotal in elevating the magazine from a regional to a national influence. Magazines like Ms., despite controversies over advertisements, brought fresh perspectives to women's issues and national politics, contributing to their commercial success. Hence, both b) and c) are correct options.

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