Several years ago, the D'Arcy Massius Benton Bowles (DMBB) agency created psychographic profiles for several countries and regions. Which region did the survey specifically focus on?

The survey designed by the D'arcy Massius Benton & Bowles agency focused on the United States, categorizing regional personality traits into three clusters: friendly and conventional in the Upper Midwest and Deep South, relaxed and creative in the West, and stressed and irritable in the Northeast.

Explanation:

The survey that the student referred to focused specifically on the United States. Rentfrow and his colleagues conducted a study that identified three distinct regional personality clusters in the U.S., based on an analysis of responses from over 1.5 million individuals. These clusters were:

Cluster 1: The Upper Midwest and the Deep South, characterized by a 'friendly and conventional' personality type.
Cluster 2: The West, dominated by more 'relaxed, emotionally stable, and creative' personalities.
Cluster 3: The Northeast, where individuals tended to be 'stressed, irritable, and depressed'.

This study on personality clustering in different regions offers insights into how geographical and cultural factors may influence the psychological characteristics of populations.

Learn more about Regional Personality Clusters here:

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