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Answer :
Final answer:
The ultimate goal of customer relationship management is customer loyalty.
Explanation:
The ultimate goal of customer relationship management is customer loyalty.
Customer relationship management (CRM) is a strategy that focuses on building and maintaining long-term relationships with customers. One of the main objectives of CRM is to increase customer loyalty, which refers to the actions and behaviors of customers that indicate their commitment and repeat patronage to a business or brand.
CRM helps businesses improve customer satisfaction, personalize customer experiences, and provide better customer service, all of which contribute to customer loyalty. By collecting and analyzing customer data, businesses can identify valuable insights and tailor their offerings to meet individual customer needs and preferences, fostering loyalty in the process.
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