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Coffee King Starbucks Raises Its Prices

Starbucks is raising its prices because the wholesale price of milk has risen 70 percent, and there is a lot of milk in Starbucks lattes.

Source:
A. News article
B. Financial report
C. Market analysis
D. Consumer survey

Answer :

Starbucks is increasing its prices due to a 70 percent surge in the wholesale cost of milk, which is a primary ingredient in their lattes. This decision aligns with the findings of a financial report. (option b).

The decision by Coffee King Starbucks to raise its prices stems from a significant increase in the wholesale price of milk, a key component in many of its beverages, particularly lattes.

This strategic move to adjust prices reflects the company's response to changes in its operating costs, which are crucially highlighted in financial reports. As the cost of milk, a fundamental ingredient in their products, experiences a substantial rise, Starbucks must adapt its pricing structure to maintain profitability and financial stability.

By referencing financial reports, Starbucks demonstrates transparency and accountability in its decision-making process, ensuring shareholders and stakeholders are informed about the economic factors influencing pricing strategies. (option b).

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