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Answer :
Boost Juice is a successful juice and smoothie bar franchise that has experienced global and local contextual changes. These changes have influenced the transformational leadership approach within the company.
1. Global Contextual Changes:
- Boost Juice expanded its operations to different countries, leading to cultural diversity within the organization. This necessitates a transformational leadership approach that embraces and leverages diverse perspectives, promoting collaboration and innovation.
- The increasing global competition in the beverage industry requires leaders to adapt and stay ahead. Transformational leaders inspire their teams to think creatively, adapt to market trends, and come up with unique strategies to maintain a competitive edge.
2. Local Contextual Changes:
- Boost Juice faces evolving consumer trends and preferences in different local markets. Transformational leaders monitor these changes and encourage their teams to be proactive in responding to consumer demands. For example, they might introduce new flavors or healthier options to cater to local preferences.
- Technological advancements have also affected the way Boost Juice operates. Transformational leaders embrace digital transformation and encourage their teams to leverage technology to improve efficiency and enhance the customer experience.
In summary, Boost Juice's external global and local contextual changes have influenced its transformational leadership approach by fostering diversity, promoting innovation, adapting to market trends, and embracing technology. This enables the company to stay competitive and meet the changing needs of its customers.
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