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Answer :
Starbucks owns more than 60 valid a) trademarks, which are crucial for protecting the company's strong and recognizable brand as it operates over 17,000 stores worldwide. Trademarks distinguish Starbucks and maintain its unique branding across various markets.
Starbucks Corporation and Starbucks U.S. Brands LLC, widely known for being a leading purveyor of specialty coffees, owns more than 60 valid trademarks. Trademarks are essential in protecting a brand's identity in the marketplace, especially for a company like Starbucks that has a strong and recognizable brand image, symbolized by its iconic bright green-and-white logo. These trademarks help Starbucks safeguard its brand and ensure that its intellectual property is not infringed upon by competitors. With the company's expansion, both in the U.S. and internationally, trademarks play a vital role in maintaining the unique Starbucks experience across over 17,000 stores in more than 50 countries. It's also worth noting that trademarks are not the only form of intellectual property; companies may also hold copyrights, patents, and engage in various contracts for their operations. However, in the case of Starbucks, trademarks are a critical aspect of its international branding strategy.
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