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Description Chapter 10 discusses the concept of franchising as well as the pros/cons for the franchisee as well as the franchiser. So let's assume you have graduated and want to be an entrepreneur (own your own business). So you have decided that a sub shop with amenities near campus would do well. So your dilemma is: 1. Open your own store called Jaguar Subs. 2. Enter into a franchise agreement with Jersey Mike's or Firehouse Subs. I would like two well thought out paragraphs explaining your thought process (pros/cons of each) and then ultimately your decision and why. Upload the Word document into Canvas. MGT 441 Ch 10 Franchising.Question.docx

Answer :

summary, the decision between opening your own store or entering into a franchise agreement involves weighing the pros and cons of each option. Consider factors such as control, financial investment, brand recognition, and support. Ultimately, choose the option that aligns with your goals and priorities.

When deciding between opening your own store called Jaguar Subs or entering into a franchise agreement with Jersey Mike's or Firehouse Subs, it is important to consider the pros and cons of each option.

For opening your own store, the pros include complete control over the business, from the menu to the marketing strategies.

You have the freedom to make all decisions and keep all profits.

However, this also means taking on all the risks and responsibilities.

You will need to invest significant time and money into building your brand and establishing a customer base.

On the other hand, entering into a franchise agreement with Jersey Mike's or Firehouse Subs offers several benefits.

The franchise provides a recognized brand name, established business model, and ongoing support.

You can leverage their successful marketing strategies and operational processes.

Additionally, the franchiser usually provides training and assistance in site selection, staff training, and inventory management.

However, there are cons to consider as well. Franchise agreements often involve paying initial fees and ongoing royalties, which can reduce your profits. You will also have less flexibility in decision-making and may need to adhere to strict guidelines and policies set by the franchiser.

Considering these factors, my decision would ultimately depend on my priorities. If I value independence and want full control over my business, opening my own store may be the better choice. However, if I prioritize leveraging a well-established brand and benefiting from ongoing support and resources, entering into a franchise agreement could be a smarter move.

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