Answer :

Final answer:

An entrepreneur may choose a franchise over an unproven product because a franchise provides a proven business model, brand recognition, and support in areas like marketing and training. Franchises also typically offer access to established resources and systems. However, franchises also come with their own challenges.

Explanation:

An entrepreneur may choose a franchise over an unproven product for several reasons. Firstly, a franchise comes with a proven business model and established brand recognition, which can help in attracting customers. The parent company also provides support in areas like marketing and training, which can lower the risk and difficulty of launching a new business.

Secondly, starting with a franchise often means that the entrepreneur can get access to resources and systems already in place, such as supply chains and HR systems. This can save a significant amount of time and money compared to starting a business from scratch.

It's important to note however, that while these factors can make a franchise a more attractive option, it also comes with its own set of challenges, including strict control from the franchisor and potentially high initial costs.

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