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Brand Strategies: Determine whether WW is a house of brands, a branded house, or a hybrid. Use the following information from the WW website to support your claim:

1) WW Cheese
Nutritious and delicious, WW Cheeses turn any meal into something special. Choose from a thoughtfully crafted selection of shredded and string cheese—each with a PersonalPoints™ value you can feel smart about.

2) Ice Cream Frozen Novelties
What’s sweet, smooth, refreshing, and made without artificial flavors, colors, or sweeteners? WW Ice Cream! What’s more? Each frozen treat is only 4 PersonalPoints™ value per serving or less. Discover WW ice cream in your grocer’s freezer.

3) Bluetooth Weight & Body Analysis Scale—WW912F
A step on this bathroom scale is a step in the right direction for well-balanced living. With WW Scales by Conair® you can keep track of your wellness journey.

Answer :

Based on the information provided from the WW website, it can be concluded that WW follows a hybrid brand strategy.

A hybrid brand strategy is a combination of a house of brands and a branded house. In a house of brands strategy, a company creates multiple distinct brands that operate independently. On the other hand, in a branded house strategy, a company uses a single brand name across all of its products and services.

WW utilizes a hybrid brand strategy because it has a variety of products that fall under the WW brand, but also have distinct sub-brands. For example, WW has WW Cheese, WW Ice Cream Frozen Novelties, and WW Scales by Conair®. These products have their own unique names and branding, but are also clearly associated with the overall WW brand.

By using a hybrid brand strategy, WW is able to leverage the strength and recognition of its main brand while also providing specialized products that cater to different customer needs. This approach allows WW to maintain consistency and trust while offering a diverse range of products.

In summary, based on the information from the WW website, WW follows a hybrid brand strategy, combining elements of both a house of brands and a branded house.

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Based on the information provided on the WW website, WW can be classified as a hybrid brand strategy.
A hybrid brand strategy combines elements of both the house of brands and the branded house approaches.

In the case of WW, they offer a range of products under their brand name, such as WW Cheese and WW Ice Cream. These products are specifically tailored to align with the WW wellness journey and have PersonalPoints™ values associated with them. This indicates that these products are part of the overall WW brand.

In summary, based on the information provided, WW can be classified as a hybrid brand strategy as they have products under their own brand name and also collaborate with other brands.

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