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Answer :
Whitbread employs a cost leadership strategy in its UK hotel business by minimizing expenses and optimizing operations to provide competitive pricing and maintain profitability.
Whitbread applies the cost leadership generic strategy to its UK hotel business by optimizing and reducing expenses to offer competitive pricing while maintaining profitability. They may streamline operations, negotiate better rates with suppliers, and use their market presence to achieve economies of scale. By focusing on cost efficiency across all aspects of the hotel operation, from staffing to procurement, Whitbread can present its UK hotel business as a value-driven choice for consumers without sacrificing quality. This approach seeks to appeal to a broad customer base, driving higher occupancy rates and increasing market share.
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