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Answer :
Final answer:
A channel of distribution refers to the path through which a product or service moves from the producer to the final consumer. Channel management involves activities and strategies used to manage and optimize distribution channels.
Explanation:
A channel of distribution refers to the path through which a product or service moves from the producer to the final consumer. It includes all the entities that are involved in the process, such as manufacturers, wholesalers, retailers, and even intermediaries like agents and brokers.
Channel management entails the activities and strategies used to manage and optimize the various channels of distribution. It involves making decisions related to the selection of distribution channels, establishing relationships with channel partners, coordinating logistics and inventory management, and monitoring and evaluating channel performance.
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