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Answer :
Final answer:
Crowley and Hoyer are the two proponents that guided the interpretation of the CIHC framework, as proposed in their 1994 article in the Journal of Consumer Research.
Explanation:
The two proponents that are said to have guided the interpretation of the CIHC framework are Crowley and Hoyer. In their 1994 article, 'An integrative framework for understanding two-sided persuasion,' published in the Journal of Consumer Research, they propose a model to understand how individuals process information and make decisions in response to persuasive messages. They highlight the importance of considering both sides of an argument and the role of cognitive responses in shaping attitudes and behaviors.
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