Which of the following statements is true of using the peripheral route of persuasion?

A. Using the peripheral route of persuasion leads to attitudes that are more predictive of behavior.
B. Using the peripheral route of persuasion allows us to use heuristics.
C. Using the peripheral route of persuasion results in carefully thought out arguments.
D. Using the peripheral route of persuasion encourages attitudes that are more enduring.

The true statement about the peripheral route of persuasion is that it allows the use of heuristics. It involves superficial cues and requires low analytical effort, leading to attitudes that are less enduring and predictive of behavior. The correct answer is option B.

Explanation:

The true statement about using the peripheral route of persuasion is that it allows us to use heuristics. The peripheral route relies on associations with positive characteristics such as celebrity endorsements or positive emotions rather than carefully thought out arguments and often requires low effort from the audience. Unlike the central route which relies on logical, fact-based arguments and leads to more enduring attitudes, the peripheral route utilizes superficial cues that require little analytical thinking from the audience. This makes the attitudes formed through the peripheral route potentially less predictive of behavior and less permanent.