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Which of the following is a problem with magazine audience measurement?

A. Number of articles in a magazine
B. Small sample sizes
C. Number of magazines focused on a topic
D. Cost
E. All of these are correct

Answer :

Final answer:

The primary problem with magazine audience measurement is the utilization of small sample sizes, which can lead to unrepresentative and inaccurate results. The cost may also be an issue in conducting these studies.

Explanation:

The subject of the question is related to audience measurement problems in the context of the magazine industry which falls under business studies and specifically marketing and media research. The main problem with magazine audience measurement identified in this question is small sample sizes. This issue arises when the sample selected for the audience measurement study is not representative enough of the entire magazine audience or consumer base, leading to skewed or inaccurate results. Other potential problems could be the cost of conducting audience measurement research, but the number of articles in a magazine or the number of magazines focused on a specific topic is not inherently a problem related to audience measurement.

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