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Answer :
Final answer:
As Starbucks expands in Chile, the company wants store décor and paper goods used to be controlled by Starbucks Corporation, hence the correct answer is B. Starbucks Corporation
Explanation:
Starbucks has a history of creating a consistent brand experience for its customers, and this often includes centralized control over store aesthetics and product presentation.
Starbucks, throughout its global expansion, has worked to maintain its brand identity, ensuring a homogeneous customer experience that reduces spatial variation while still catering to local needs to an extent.
Brand consistency is key for the Starbucks business model, as demonstrated by its international growth and the ability to attract and educate its workforce, including the introduction of programs such as the Coffee Master program, which strengthens its brand identity through knowledgeable employees.
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