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Jaguar, a British car manufacturer, and Chery Automobile, a Chinese car manufacturer, started to do business together in 2012. Chery Jaguar Land Rover Automotive Company is now a leading company in car manufacturing and is producing new models for its niche market. What method of entering the global market does this represent?

Answer :

Final answer:

Jaguar and Chery's collaboration represents a joint venture as their method of entering the global market.

Explanation:

The method of entering the global market represented by Jaguar and Chery is a joint venture, where two companies from different countries collaborate to establish a new entity. In this case, Chery Jaguar Land Rover Automotive Company was created as a result of the partnership between Jaguar, a British car manufacturer, and Chery Automobile, a Chinese car manufacturer. By joining forces, they are able to combine their resources, expertise, and market knowledge to produce new car models and cater to their niche market.

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