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Answer :
Final answer:
In the 'Crossing the Chasm' framework, 'Innovators' or 'Early Adopters' are the customers wanting to have a product before anyone else. They take on risks to be at the cutting edge of technology or trends.
Explanation:
In Geoffrey Moore's "Crossing the Chasm" framework, the customers who have a desire to get a new product right away before anyone else are referred to as 'Innovators' or 'Early Adopters'. These customers are willing to take risks and are often the first to adopt a new product. They're typically not sensitive to price and are more interested in being at the cutting edge of technology or trends. By capturing these customers, companies can begin to build a market presence and gain valuable feedback for product improvements.
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