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Answer :
Final answer:
Starbucks' intangible properties include the company's reputation for high quality, branding, customer loyalty, and barista training program. Other intangibles include guarantees, delivery services, and customer preferences shaped by advertising.
Explanation:
The intangible properties of Starbucks include its reputation for high quality products, its strong and recognizable branding, customer loyalty, and its unique barista training program. These intangible assets have been built over time through advertising, customer service and the overall customer experience offered in their stores. Features like a guarantee of satisfaction, free delivery, or offering a loan to purchase their products or services can also be considered as intangible properties. Additionally, intangible aspects can differentiate a product, creating preferences in the minds of customers, even when the physical properties of the product remain similar to competitors'.
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