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Answer :
Final answer:
The fastest growth in internet shopping is occurring in the 18-24 age group, also known as Gen Z, who are highly comfortable with online purchases. Although the 25-44 age group also participates significantly, they do not match the growth rate seen in younger consumers. Older age groups are increasing their online shopping habits but at a slower pace.
Explanation:
Internet Shopping Growth by Age Group
In recent years, data has shown that internet shopping is growing fastest among the 18-24 age group. This demographic, often referred to as Gen Z, has grown up with technology and is very comfortable making purchases online. Compared to older age groups, they tend to value convenience and speed, which makes online shopping a preferred choice for them.
The 25-44 age group also shows significant online shopping activity, but the growth rate is not as rapid as that of the younger group. Meanwhile, the 45-60 and 60+ groups are adopting online shopping more slowly, as these age cohorts may prefer traditional shopping methods.
Conclusion
Overall, the statistics clearly indicate that the 18-24 age group is leading the charge in internet shopping growth, emphasizing the importance of targeting marketing strategies towards them.
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