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What research design can you use on topic Assessing the Impact of Customer Relationship Management on customer loyalty and why

Answer :

Final answer:

A mixed-methods research design, combining qualitative and quantitative methods, is suitable for assessing the impact of Customer Relationship Management on customer loyalty. A correlational design can also be used to identify the relationship between CRM and customer loyalty.

Explanation:

For the topic 'Assessing the Impact of Customer Relationship Management on Customer Loyalty', you can use a mixed-methods research design. This approach combines both qualitative and quantitative research methods which are useful in business research. Quantitative data can be gathered through surveys to measure customer loyalty and satisfaction levels towards the CRM strategies. On the other hand, qualitative data can be obtained via interviews to uncover in-depth insights about the reasons behind customers' loyalty.

A correlational design can also be used to determine the relationship between the use of CRM and customer loyalty. This type of research design can show if an increase in CRM initiatives leads to an increase in customer loyalty. Remember that in correlational design, we cannot determine causation, only the extent and type of relationship.

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