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Answer :
1. The SWOT Matrix of Starbucks is as follows:
Strengths: Strong brand image, global presence, customer loyalty.
Weaknesses: High prices, dependency on coffee beans, over-reliance on the U.S. market.
Opportunities: Expansion into emerging markets, diversification into new product lines.
Threats: Intense competition, economic downturns, changing consumer preferences.
2. Examples of Corporate Social Responsibilities (CSR):
Ethical sourcing of coffee beans.
Sustainable practices in store operations.
Community engagement through programs like Starbucks Foundation.
Employee welfare initiatives like healthcare benefits and education support.
3. Competitive Strategy:
Differentiation strategy: Starbucks differentiates itself through premium quality, unique customer experience, and innovative products.
4. Porter's Five Forces Analysis for Starbucks in Japan:
Threat of new entrants: Moderate due to brand loyalty but high due to the saturated coffee market.
Bargaining power of buyers: Moderate to high due to consumer sensitivity to price and availability of alternatives.
Bargaining power of suppliers: Moderate due to Starbucks' reliance on coffee bean suppliers.
Threat of substitutes: Moderate due to the availability of other beverage options.
Competitive rivalry: High due to the presence of other coffee chains and local cafes.
5. Relationship with Primary Stakeholders:
Customers: Providing quality products and experiences.
Employees: Offering fair wages, benefits, and growth opportunities.
Suppliers: Ensuring fair trade and sustainable sourcing practices.
Shareholders: Maximizing profits and long-term value.
6. Core Competency:
Expertise in coffee sourcing, roasting, and brewing.
Strong customer service and experience management.
Global brand recognition and marketing prowess.
7. Strategic Alliances in China:
Joint ventures with local partners for market knowledge and regulatory compliance.
Collaborations with tech companies for digital innovation and payment solutions.
8. Challenges in the Indian Market:
Cultural barriers and preferences for tea over coffee.
Intense competition from local cafes and international chains.
Adapting to local tastes while maintaining brand identity.
9. Competitive Advantage:
Strong brand equity and customer loyalty.
Global presence and economies of scale.
Innovation in product offerings and customer experience.
10. Recommendations for Improvement:
Japan: Introduce more localized products, expand presence in suburban areas.
China: Focus on digitalization and mobile ordering, expand partnerships with local tech companies.
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