We appreciate your visit to Which of the following is most likely to lead to high levels of customer loyalty A Intangible compensation for service failures B High customer satisfaction. This page offers clear insights and highlights the essential aspects of the topic. Our goal is to provide a helpful and engaging learning experience. Explore the content and find the answers you need!
Answer :
Final answer:
High customer satisfaction ratings are the most likely factor leading to high levels of customer loyalty, as satisfied customers are more likely to return and recommend the service. Other options like low prices and intangible compensation do not guarantee loyalty. Customer dissonance is detrimental to loyalty building.
Explanation:
Understanding Customer Loyalty
In the context of customer loyalty, one of the key drivers is customer satisfaction. Among the options provided, the most likely factor to lead to high levels of customer loyalty is high customer satisfaction ratings. When customers are satisfied with their experience, they are more likely to return and recommend the service or product to others.
Let's briefly examine the other options:
- Intangible compensation for service failures - While offering compensation might help retain customers who experience issues, it doesn't build loyalty in the same way that a consistently satisfactory experience does.
- Low prices - Although competitive pricing can attract customers, it does not always lead to loyalty, especially if the service or product quality is lacking.
- High levels of customer dissonance - Customer dissonance indicates dissatisfaction and can drive customers away rather than fostering loyalty.
Overall, maintaining high customer satisfaction is crucial for businesses aiming to cultivate loyal customers.
Learn more about Customer Loyalty here:
https://brainly.com/question/43834737
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