Corinne is extremely loyal to Starbucks. She chooses Starbucks over any other coffee and is so attached to the brand that if she cannot have Starbucks coffee, she will refuse to make a purchase altogether.

Corinne has what level of brand loyalty to Starbucks?

A. Brand recognition
B. Brand preference
C. Brand insistence
D. Brand indifference

Question

29-10-2023
Business

High School

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Corinne is extremely loyal to Starbucks. She chooses Starbucks over any other coffee and is so attached to the brand that if she cannot have Starbucks coffee, she will refuse to make a purchase altogether.

Corinne has what level of brand loyalty to Starbucks?

A. Brand recognition
B. Brand preference
C. Brand insistence
D. Brand indifference

Answer :

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shrutika130se shrutika130se · Answer 1 · 2024-07-22T18:54:14-04:00

Final answer:

Corinne has a high level of brand loyalty to Starbucks, refusing to make a purchase if Starbucks coffee is not available. Brand loyalty is often seen in consumers who have a strong connection to a brand and are willing to go to great lengths to consume their preferred brand.

Explanation:

Corinne has a high level of brand loyalty to Starbucks. Brand loyalty refers to the extent to which a consumer is committed to repeatedly purchasing a specific brand or product. In this case, Corinne's strong attachment to Starbucks and her refusal to make a purchase if Starbucks coffee is not available demonstrate a high level of brand loyalty. For example, if Corinne goes to a coffee shop and they do not offer Starbucks coffee, she will choose not to buy any coffee rather than switch to a different brand. This level of loyalty is often seen in consumers who have a strong connection to a brand and are willing to go to great lengths to consume their preferred brand. Corinne's brand loyalty to Starbucks can be seen as a result of her positive experiences with the brand, such as enjoying the taste of Starbucks coffee, appreciating the quality and consistency of the product, or identifying with the brand's values and image.

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