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Answer :
The brand's foundation, or physical appearance, is called a) 'physique.'
A brand's physique is its physical or material aspect, such as the logo, color scheme, packaging, and overall look and feel.
This is important because it is the first impression that influences customers' perceptions and decisions. Just as people value physical attractiveness, a brand's appearance can play a crucial role in attracting and retaining customers.
For example, consider Apple's sleek and minimalistic design, which consistently communicates innovation and quality. This physical aspect, or physique, becomes a fundamental part of the brand identity and is crucial for making a strong initial impact.
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