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Answer :
When Starbucks sells the rights to other companies globally to open coffee shops with the Starbucks name for a fee and a share of the profit, in return for using Starbucks brand name and a package of materials and services, it is considered Franchising.
What is Franchising?
Franchising is a business strategy that allows business owners to license their business operations to a third-party company. A franchise is an arrangement in which the franchisor grants the franchisee the right to use its brand name, product or service, and operating methods in exchange for an initial fee and an ongoing royalty fee.
Franchising enables entrepreneurs to expand their businesses rapidly while minimizing risks.
What are the advantages of Franchising?
The advantages of Franchising are as follows: Expansion: Franchising allows entrepreneurs to expand their businesses quickly and profitably without having to invest in expensive infrastructure, management, and training.
Lower Costs: The franchisee is responsible for all of the costs of running the franchise, including site selection, construction, inventory, and payroll. The franchisor provides the franchisee with all of the materials, equipment, and support they need to run their business. Profit Sharing: The franchisee pays the franchisor an initial fee and ongoing royalties, which are based on a percentage of the franchisee's sales.
This provides the franchisor with a share of the profits generated by the franchisee's business.
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