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David Sporting Goods Store occupies an unimpressive retail location in a small city in northern Illinois. Started in 1935, it is now operated by Danny David, a third-generation member of the founding family. He works long hours trying to earn a reasonable profit in the old downtown area. Danny's immediate concern is an announcement that Wal-Mart is considering opening a store at the southern edge of town.

As Danny reacts to this announcement, he is overwhelmed by a sense of injustice. Why should a family business that has served the community honestly and well for 60 years have to fend off a large corporation that would take big profits out of the community and give very little in return? Surely, he reasons, the law must offer some kind of protection against big business predators of this kind. Danny also wonders whether small stores such as his have ever been successful in competing against business giants like Wal-Mart.

How should Danny plan to compete against Wal-Mart?

List and discuss:
1. Steps you would take before the opening of Wal-Mart.
2. Steps you would take in the first 3 months after the opening of Wal-Mart.
3. Steps you would take in the last 3 quarters of the first year after the opening of Wal-Mart.

Answer :

To compete against Wal-Mart, Danny should take steps before, during, and after its opening. Before Wal-Mart opens, he should focus on improving customer loyalty, and strengthening community ties.

Before the opening of Wal-Mart, Danny should prioritize strategies that enhance customer loyalty and set his store apart. This includes delivering exceptional customer service, ensuring a well-stocked inventory, and maintaining an inviting store environment. Building strong relationships with customers and engaging with the community will help establish a loyal customer base.

In the first 3 months after Wal-Mart's opening, Danny needs to focus on retaining existing customers and attracting new ones. This can be achieved by offering personalized service, implementing targeted marketing campaigns to highlight the unique aspects of his store, and considering competitive pricing strategies to remain attractive to customers.

In the last 3 quarters of the first year, Danny should adapt and innovate to stay competitive. Exploring online sales options, either through an e-commerce platform or partnerships with online marketplaces, will expand his reach. Collaborating with other local businesses through joint events or cross-promotions can create a stronger local network. Additionally, identifying and catering to niche markets or specialized customer segments will help differentiate his store from Wal-Mart.

Learn more about customer loyalty here:

https://brainly.com/question/30160571

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