High School

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Zipcar provides automobile rental for periods of 30 minutes to 4 hours. Vehicles are parked in marked spaces in convenient locations, such as near apartment and office buildings. Users join the service, receive a membership card, reserve vehicles online, use their card to access the vehicle, and drive away. They return the vehicle to the same spot within the reserved rental period, and billing is automatic.

A service concept can be further elaborated with a storyboard, which is a sequence of graphical illustrations that show the key steps in a service experience. For instance, a storyboard for the Zipcar concept is shown in Exhibit 17-3.

Answer :

Final answer:

The subject of this question is Business, and it discusses the Zipcar service and how it works. It also mentions the use of storyboards in creating a service concept.

Explanation:

The subject of this question is Business. The question is discussing the Zipcar service, which is a business that provides automobile rental for short periods of time. It explains how Zipcar works, from joining the service and reserving a vehicle online, to using a membership card to access the vehicle and returning it within the rental period. The question also mentions a storyboard, which is a graphical illustration that shows the key steps in a service experience.

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