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Answer :
Magazines like fitness, field & stream, golf digest, and health all use a demographic segmentation strategy.
Demographic segmentation involves dividing the target audience into distinct groups based on demographic factors such as age, gender, income, occupation, and education level. By targeting specific demographics, these magazines are able to tailor their content and advertising to better appeal to their target audience.
For example, fitness magazines may focus on young adults who are interested in exercise and healthy living, while golf magazines may target older individuals who have a passion for the sport. This segmentation strategy allows the magazines to deliver content and advertising that is relevant and engaging to their specific audience, ultimately increasing their readership and revenue.
By understanding the unique characteristics and preferences of their target demographics, these magazines can effectively reach their intended audience and meet their needs and interests.
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