We appreciate your visit to Mr Loveman was hired by Harrah s in 1998 to improve customer loyalty He discovered through his research that the customers who contributed the most. This page offers clear insights and highlights the essential aspects of the topic. Our goal is to provide a helpful and engaging learning experience. Explore the content and find the answers you need!
Answer :
Final answer:
Mr. Loveman found that frequent visitors, even if they were modest gamblers, contributed the most to the company's profitability.
Explanation:
Mr. Loveman's valuable finding at Harrah's was that the customers who contributed the most to the company's profitability were the repeat customers. These were individuals who frequently visited the company's establishments and invested substantial funds into their services and products. Further, he found out that small to moderate gamblers who visited frequently were more profitable than heavy gamblers who visit infrequently.
By focusing on providing exceptional customer experiences and personalized rewards to these repeat customers, the company managed to significantly increase its overall profitability.
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