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We appreciate your visit to Sumi has seen an increase in requests for facial appointments at her salon Knowing that this is a growing trend she wants to continue to. This page offers clear insights and highlights the essential aspects of the topic. Our goal is to provide a helpful and engaging learning experience. Explore the content and find the answers you need!

Sumi has seen an increase in requests for facial appointments at her salon. Knowing that this is a growing trend, she wants to continue to offer services her clients find helpful. What are two things she can do to meet the needs of her clients, so her clients understand why facials are a necessity, not just nice to have?

A. Provide discounts for other services
B. Educate clients on the benefits of facials
C. Increase prices to maintain exclusivity
D. Limit facial appointments to create demand

Answer :

Final answer:

Sumi can meet her clients' needs and emphasize the necessity of facials by educating them on the benefits and offering retail incentives such as coupons and discounts.

Explanation:

To meet the needs of her clients and help them understand why facials are a necessity, Sumi can:

  • Educate clients on the benefits of facials: Proactively communicate the various benefits of facials, such as improved skin health, relaxation, and prevention of aging. By highlighting the scientific and aesthetic benefits, clients are more likely to see facials as essential rather than a luxury.
  • Offer retail incentives: Utilize tactics like coupons, seasonal discounts, or loyalty programs to make the facial services more attractive and accessible to clients. By providing incentives, Sumi can both reward current clients and attract new ones who are more price-sensitive.

Both of these strategies can help shift perception from a "nice to have" service to a perceived necessity by emphasizing value and benefits.

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