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_______ are a direct result of past advertising, promotion, product reputation, and customer experience.

A. Current market trends
B. Brand loyalty
C. Market saturation
D. Market segmentation

Answer :

Final answer:

Brand loyalty is a result of past advertising, promotion, product reputation, and customer experience. These factors build a consumer's inclination to stay with a specific brand despite competitors' efforts to attract them.

Explanation:

The correct answer to this question is b) Brand loyalty. Factors such as past advertising, promotion, product reputation, and customer experiences largely contribute to building brand loyalty among consumers. A consumer's likelihood to repeatedly purchase and stick to a particular product or service, despite competitor's attempts to sway them, is termed as brand loyalty. This is heavily influenced by the consumer's past experiences and impressions, predominantly shaped by effective advertising, consistent product quality, and positive customer encounters.

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