High School

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In competitive positioning, __________ are runner-up firms that want to hold their share without rocking the boat. Fill in the blank.

Answer :

The Answer is ''Market Follower''

Market Followers are runner-up firms that want to hold their market share without rocking the boat.

This simply means that the companies do not want to compete head on with more established firms. They try to differentiate based on price, location, and product quality and simply try to copy market leaders

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