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Answer :
Final answer:
The statement connecting Maslow's hierarchy of needs with understanding the extension of local products globally is false, as Maslow's theory deals with individual human motivation and does not provide a direct framework for international product expansion.
Explanation:
The statement "Maslow's hierarchy of needs offers a framework for understanding the extension of local products and brands beyond home-country borders" is false. Maslow's hierarchy primarily addresses individual human motivation based on a progression of needs.
At the base of the pyramid are physiological needs necessary for survival, followed by safety, love and belonging, esteem needs, and topping with self-actualization. It is not a framework designed to address international marketing strategies or the extension of local products and brands globally.
While Maslow's theory might indirectly influence marketing efforts, by helping to understand consumer behavior and needs, it does not specifically offer a direct framework for the international expansion of products.
It has been criticized for its inability to account for real-world phenomena, with subsequent iterations including the concept of self-transcendence identified by Koltko-Rivera (2006) which reflects higher-level motives like altruism, spirituality, and community service. This tier goes beyond the pursuit of personal success or achievement defined in self-actualization.
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