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Answer :
Final answer:
According to legal requirements, Alex's firm should keep a copy of the mailshot for 12 months.
Explanation:
According to legal requirements, Alex's firm should keep a copy of the mailshot for 12 months.
This is because businesses often need to retain records of their marketing materials for a certain period of time for various reasons, such as legal compliance, auditing purposes, or to track the success of marketing mailshot Keeping the mailshot for 12 months allows the firm to have a record of the communication should any issues or inquiries arise.
Therefore, the correct answer is b) 12 months.
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