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Answer :
Final answer:
The mechanisms for capturing continuous customer mindshare include lifeline survey, AS survey pulse, CSS (Customer Satisfaction Score), and NPS (Net Promoter Score).
Explanation:
Continuous customer mindshare refers to the ongoing attention and engagement of customers towards a business or brand. To capture continuous customer mindshare, businesses can utilize various mechanisms:
- Lifeline survey: This involves regularly surveying customers to gather feedback and understand their evolving needs and preferences. By staying connected with customers and addressing their concerns, businesses can maintain customer loyalty and satisfaction.
- AS survey pulse: This mechanism allows businesses to measure customer satisfaction and identify areas for improvement in real-time. By collecting feedback at regular intervals, businesses can make timely adjustments to enhance the customer experience.
- CSS (Customer Satisfaction Score): CSS is a method used to measure customer satisfaction and loyalty. It helps businesses assess how satisfied customers are with their products or services and identify areas for improvement.
- NPS (Net Promoter Score): NPS is a metric that assesses customer loyalty and likelihood to recommend a business to others. By measuring the NPS, businesses can gauge the level of customer advocacy and identify strategies to increase customer retention and acquisition.
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