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Answer :
The merger between lutite and castelle is an example of a geographic extension.
Geographic extension is a type of internal growth strategy when a business owner just expands their firm from their current location to new geographical locations. Retail environments tend to see the most of this kind of expansion.
A small business that operates a profitable retail store in one location, for instance, might grow by building a second location in a nearby neighborhood. The companies Gap Inc., Walgreens, and Chipotle are examples of those that have expanded geographically. Of course, the most well-known example of phenomenally successful growth through geographic expansion is McDonald's, which today has over 31,300 outlets globally.
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