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Answer :
Final answer:
The undesirable outcome among the given options is decreased brand awareness, which can negatively impact potential sales. Hence the correct option is (d).
Explanation:
Direct marketing usually aims to achieve outcomes such as increased sales, enhanced customer loyalty, and a higher return on investment (ROI). These objectives contribute positively to a business' growth and prosperity.
However, decreased brand awareness is undesirable as it implies that fewer people know about the company or its products, hence reducing potential sales and impacting the business negatively.
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