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Which company turned the traditional bestseller-centric publishing model on its head by enabling anyone to publish?
1) Amazon.com
2) Lulu.com
3) Hula.com
4) Zappos.com

Answer :

Amazon.com turned the traditional bestseller-centric publishing model on its head by enabling anyone to publish. Option 1) Amazon.com is the answer.

Amazon revolutionized the publishing industry with the introduction of Kindle Direct Publishing (KDP), a platform that allows authors to self-publish their books and reach a global audience without the need for traditional publishing houses. By democratizing the publishing process, Amazon empowered authors to bring their work directly to readers, bypassing the traditional gatekeepers of the industry.

Through KDP, authors can publish e-books and print books, set their prices, and earn royalties on sales, giving them greater control over their work and a more direct relationship with their audience. This shift in the publishing model has opened up opportunities for aspiring authors, independent publishers, and niche markets to thrive in the digital age.

The correct answer is option 1) Amazon.com.

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