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Answer :
Final answer:
Affective loyalty is the most desirable type for a company because it is based on a customer's emotional attachment to a brand, which suggests a deeper, more resilient form of loyalty. So the correct option is:- c) Affective loyalty
Explanation:
From a company's perspective, the most desirable type of customer loyalty is Affective loyalty. Affective loyalty is characterized by a customer's emotional attachment to a brand or product. Customers with affective loyalty continue to purchase from the same company because of a positive emotional response, such as trust, satisfaction, or joy, associated with the product or service. This type of loyalty indicates a deeper commitment on the customer's part and suggests that they will continue to patronize the company even in the face of competitors' attempts to lure them away.
By contrast, spurious loyalty might be based on convenience rather than genuine preference; inert loyalty reflects a lack of motivation to change providers, possibly due to perceived switching costs or indifference; and cognitive loyalty might be based purely on a rational evaluation, such as price or features, rather than any emotional attachment.
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